The Future of Blogging
The explosion of the “blogosphere” since Jan 2002 (when the term was coined) gives rise to the biggest revolution of printing possibilities since the introduction of Gutenberg’s movable type press for the printing of bibles.
Yes, it is true that the average blog is written by a teenage girl putting her thoughts in an online diary with an average of less than one link – but with 25 million blogs at the last count and growing, the temptation to dismiss these websites as a fad, inconsequential, or at worst the insane ravings of the dissatisfied on the world wide web is a mistake too many companies are currently making.
Newspapers and television news programs have been stung badly by blogs because they failed to take them seriously (CBS, LA Times, NY Times). Politicians on both side of the aisle are finding that blogs amplify the discontent of their constituents, as blogs allow an “alternative” or “new media” message to reach a general public just coming to terms with the idea of personal publishing online.
Corporations have largely avoided this repercussion and are just now dipping their toes into the blogosphere. Currently, an estimated 5% of the Fortune 500 blogs, though even the definition of what can be counted as a company blogger is disputed.
The rise of business blogging is inevitable. The rapid transformation of politics and the media by blogs in 2002-2005 only whetted the appetite of the public. Freedom is a heady feeling, and the ability to publish opinions freely in the largest consumer market in the world is only a step away from the desire to remake American business into a transparent and responsive version of the blogosphere.
2005 was termed the year of the blog. By the end of the 2006, the blog will be part of a larger revolution of how we communicate and build communities online. We want to be a part of that revolution.
Yes, it is true that the average blog is written by a teenage girl putting her thoughts in an online diary with an average of less than one link – but with 25 million blogs at the last count and growing, the temptation to dismiss these websites as a fad, inconsequential, or at worst the insane ravings of the dissatisfied on the world wide web is a mistake too many companies are currently making.
Newspapers and television news programs have been stung badly by blogs because they failed to take them seriously (CBS, LA Times, NY Times). Politicians on both side of the aisle are finding that blogs amplify the discontent of their constituents, as blogs allow an “alternative” or “new media” message to reach a general public just coming to terms with the idea of personal publishing online.
Corporations have largely avoided this repercussion and are just now dipping their toes into the blogosphere. Currently, an estimated 5% of the Fortune 500 blogs, though even the definition of what can be counted as a company blogger is disputed.
The rise of business blogging is inevitable. The rapid transformation of politics and the media by blogs in 2002-2005 only whetted the appetite of the public. Freedom is a heady feeling, and the ability to publish opinions freely in the largest consumer market in the world is only a step away from the desire to remake American business into a transparent and responsive version of the blogosphere.
2005 was termed the year of the blog. By the end of the 2006, the blog will be part of a larger revolution of how we communicate and build communities online. We want to be a part of that revolution.
posted by franki durbin @ 3:35 PM PERMALINK
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