Durbin Media (Brandstorming) in the Post-Dispatch

Franki was featured in the Business section of the Sunday Post-Dispatch under the title, The Blog Lady. She had the pleasure of interviewing with Jerri Stroud a couple of weeks ago, and we were very happy with the resulting coverage.

The key to the article is the focus on branding, instead of blogging. Jerri got our take on how to use blogs exactly right. It's the message that matters, not the tool.

"Companies can use blogs to learn what customers want from their products, to get feedback on potential new products or to build awareness of their products among potential customers."

The article also hit on one of the most important aspects of blogs - greater SEO.

"Blogs can drive traffic to a company's website because each posting creates a unique Web page, Durbin said. Search engines find those pages and point browsers to them if the posts contain terms that people are searching. From reading a blog, surfers often will click onto a company's regular site."

In fact, we're going to lay it out on the line for you. If you're spending more than $5,000 a year on SEO or PPC (Google AdWords), you should really consider contacting a blog consultant immediately. If you're coming to this from the Post-Dispatch article, and are curious about business blogging, check around the site and don't forget we have a free meeting Friday, October 6th at 7:00 a.m. at Kaldi's in Chesterfield. Hope to see or hear from you soon.