Sometimes Less Really Is More

How far would you go to make a point? Denver Water clearly appreciates the power of bold messaging. They worked with Sukle to create this multi-platform campaign encouraging Denver citizens to use water more efficiently.

The result is an extremely compelling campaign that attacks the audience in unexpected places. It forces the audience to take note. From truncated benches to 'incomplete' billboards, Denver Water makes its message heard loud and clear. This is a great work, folks. Don't miss these additional images of the campaign over at Houtlust.