Social Media Training Products

Part of our marketing strategy has been the training of recruiters in using social media. We've run blogging boot camps and personal training sessions, along with webinars and speaking events, but we've finally completed the first step in our grand vision.

Back in February, I launched Social Media Headhunter, a recruiting site I used to place social media candidates with companies. We've been building that brand, and focusing it on the social media world, adding handles for smheadhunter at sites like Twitter.

The site has just added a store where you can purchase training DVD's for LinkedIn, Facebook, and SEO. These DVD's are focused on the recruiting and staffing industry, and the quality is simply fantastic. We've set the store up on the Shopify network, authorized a gateway for credit cards, and are turning on the affiliate program with Share-A-Sale in the next few weeks.

I have over twenty titles in the works, and the delivery and process is going to blow your mind. There's nothing like this out there, and the difficulty in putting together a product like this is enough to deter competitors from competing on quality. Plus, my content rocks, and is 100% unique from my own experiences.

Franki has plans to add another store for the Venti Cafe, and we'll be launching a third store for brandstorming, covering other super secret products. Also remember this blog is no longer the main site.

The St Louis Marketing Recruiter Launches

Bob Bishop is a St Louis based marketing recruiter who just joined the blogosphere, and he's on the fast track to success (okay, he's a client who went through some training).

Seriously, though, Bob is a quick study who's picking up on social media tools as a way to connect with clients and candidates. As a retained executive search recruiter, Bob, who also goes by G. Robert Bishop, has developed a reputation for excellence, and if you ever have the chance to visits his office, be sure to check out the artwork. It's like spending time in the studio of a famous person.

Plastic Surgery Blogging

One of our clients is Renaissance Plastic Surgery in St Peters. This practice has three doctors and is known for quality control. Their challenge was to update their website, add and understand a blogging component, and lay out a basic marketing plan for newsletters, seminars, and local market advertising.

The site is up, and the look and feel is modern, but also filled with calls to action, as the primary purpose of the site is to drive phone calls and email contacts for those interested in surgical and medical spa procedures.

The Renaissance Plastic Surgery blog has been up and running since May of this year, and it's content is a mix of doctor's writing, local content, and thoughts from the staff. The blog is built on Typepad, and has several authors who take turns writing and linking to stories of interest. It is not simply a marketing ploy. The blog is designed to make the practice more aware of local matters, questions people have, and provide a platform for anything they do in the future.

Ultimately, the goal is all the same. Get more clients into the building who are already comfortable with the doctors and the staff. Humanize the process and explain the advantages of Renaissance over the competition without having to sell.