Big Pimpin' Caveman Style

Our favorite caveman isn't sleeping on stone pillows. No, no, no. He's living large in what appears to be a gorgeous pad with all modern conveniences (widescreen plasma, granite countertops, PowerBook, gourmet kitchen...). Geico's latest addition to the caveman campaign is a microsite that opens for us a window into the world of this up and coming commercial celeb.

What amazes us is just how detailed the site is. You can change channels on the TV, listen to his voicemail and even read his email. Of course, your gracious host comes out once in a while to let you know you're being rude, but you can still snoop a bit. In fact, we hung out so long we finally located him in the shower. Not to worry, a healthy amount of steam and a glass door protect us from becoming too familiar.

This is a terrific example of integrated marketing. Props go out to the crew that designed it - but even more to Geico for being savvy enough to realize that branding can be this subtle. You have to interact with the television to locate Geico references. And fans of the campaign can enjoy the "Remind Me" song via the iPod. Top shelf work. We look forward to seeing where they take us next.

Visit iheartcavemen.com or cavemancrib.com.