Creating A Coherent Social Media Strategy: Jeremiah and Chris at BlogWorldExpo

Chris Brogan and Jeremiah Owyang are speaking on the topic of creating a comprehensive social media strategy. We can tell right from the beginning that this is going to be a good session. Before starting, they ask the audience questions about what we want to hear. They have a presentation, but want to make sure that we all walk out of here a little smarter. Good presentation notes.

So the first thoughts are on the use of monitoring. They cover the necessity of listening, and responding to information online on your brand. It’s a standard speech, but the difference is there are two people who have walked the walk. These are two industry stalwarts, and they actually showed up.

They’re going through the specific case studies that Jeremiah worked on when he was at Hitachi Data Systems. I’m having some connectivity problems, so I’m having problems getting this posted live and following everything, but the information comes down to this: It’s not transparency that makes social media important, it’s joining a community and bringing value to your readers.

They’ve covered a number of softwares that make sense, from Twitter, to comments on Facebook, to Ning. Part of the message is that are so many different software applications, but they all work in different communities. You have to determine which Web 2.0, social media, widget based community is your best chance for success.